| For
Malaysia, For The World, That's Our Mission
Sweet Tape Enterprise (M) Sdn Bhd, is one of South-East Asia's leading
producers of adhesive and non-adhesive tapes and decorative polypropylene ribbons.
Since the introduction of our products in 1977, we played a
major role in the industry by leading the way in product innovation and development.
"SWEETTAPE" is the first and still remains the only manufacturer
in the world to use rubber latex adhesive. Rubber-based adhesive does not only
provide a powerful bond but also extremely environmentally friendly as well. In
the decorative ribbons, Sweettape still the sole manufacturer of decorative
polypropylene ribbons and bows in Malaysia.
Not content to rest on our laurels and also because of the public's
faith and trust in our products, Sweet Tape Enterprise created a clear
path into the next millennium.
Our objectives are:
| * |
To
design and implement a completely intelligent manufacturing process. The use of
sophisticated, computer-aided manufacturing systems and processing to produce
premium quality products. | | * | To
structure a manufacturing environment that " noise-free and dust-free "
| | * |
To
use adhesive materials that are solvent free. This ensures that the integrity
and character of the environment is maintained for future generations. |
Our mission are:
| * | To
create an extensive global network thereby enhancing Malaysia's image as a centre
for quality and excellence | | * | To
strengthen product product development through R & D activities by using newer
enviroment-friendly materials. | | * |
To
harness our skills and resources to achieve new heights in product development,
contract manufacturing and private or custom labelling. |
Introduction
REACHING
NEW HORIZONS
"Regardless of the returns,
our goal is to serve"
| The
Company set off its corporate mission in 1977 in a rather humble beginning. Since
its inception, the Company has gone through substantial transformation and now
she is ranked as one of the leading manufacturers of adhesive tapes and ribbon
products in Asia. Experience of our growth has been turbulent and challenging,
exacting a heavy price on our initial limited resources and infrastructure. Our
existence today largely reflects the strength of our will, determination and capacity
of hardwork.
The Company started off as a trading entity,
with a turnover of a few million ringgit annually. Sweettape gradually
expanded into contract packaging or contract and import distribution activities.
In subsequent phases of our growth, we successfully reaped the fruits of our R&D
efforts and were able to organise the requisite resources of people skills, manufacturing
knowledge and marketing strategy for its very own advent into direct manufacturing.
By 1995, the Company had already achieved a position of leadership and recognition
for quality in the ribbons and adhesive tapes industry in Malaysia. |
|
In the
light of Sweettape expanding turnover and export activity and its consequent
demands on its manufacturing resources, Sweettape Company embarked on a
major expansion in 1995. The cornerstone of the expansion programme was the opening
of our own factory building with a build-up space of about 100,000 sq. feet. Apart
from signifying our emergence into a major industrial entity, the expansion helped
propel the Company into the ranks of among the leading industry players in Asia.
The new plant employs state-of-the-art manufacturing technology and our processes
and quality standards matches the best in the industry. In early 1999, the Company
acquired the manufacturing assets and technical assistance of a leading tape producer
for the electronics industry in Singapore and this has considerable enhanced the
technical and product capability of the company. With this acquisition, the company
is capable of producing specially products as sequencer tapes, belting tapes,
carrier tapes, heat-activated tapes. Also in the pipeline are fresh investment
for an additional two units of fully auto advanced coating line to further expand
the plant production capacity. Sweettape now have both the technology and
scale of capacity to meet the most rigorous of customer demands in the products
first of adhesive tape and ribbons.
Notable achievements in 1990s has been the formulation of
the natural emulsion base base adhesive, which is 100% odorless and environment-friendly.
This rubber adhesive marks the fruition of almost 4 years of research collaboration
with the National Rubber Research Institute of Malaysia and it is now successfully
used by the Company to produce the only environment-friendly masking tape in the
world. Achievements as this bear testimony to the capabilities and resourcefulness
of not only our Company but also all Malaysians in general.
Sweettapeawaits the future with enthusiasm. The rapid
pace of globalisation, the steady dismantling of barriers of protectionism in
many parts of the world, the emergence of new markets as in Eastern Europe and
the much awaited ASEAN Free Trade Area would open up tremendous opportunities
of growth for the Company. The years ahead will demand a continual rethinking,
regrouping and reorganisation for greater competitive efficiency but the mainstay
of our corporate mission would remain the same - To Serve.
Having secured a formidable market niche both within Malaysia
and globally, the Company is determined to further strengthen its product quality
and customer service capabilities.Sweettape signifies quality, reliability
and an enduring commitment to the demands of the future.Sweettape'll always
strive to serve the very best to our customers. |
